AMRC-Global is a leading marketing research and consulting firm, owned by the directors who have over 20 years experience in the market research serving clients from almost all major
Industries.
We listen carefully to your consumers in all over the world, to give you the most complete view of their trends and habits.
We are not only responsible for conducting the research, but also we share the implementation of the final findings with you to ensure that you keep your consumers loyal and satisfied.
Our team consists of skilled Research Executives with years of experience in quantitative and qualitative research; project design, data collection, analysis and reporting.
Our research team is specialized in:
We, AMRC-Global, have the ability and capabilities to handle any project where ever it is requested, through more than 3,000 well-trained interviewers; both male and female, headed by professional field managers and supervisors to ensure high quality and accuracy.
In addition, AMRC-Global has high calibers moderators with more than 10 years experienced in conducting Focus Groups, In-depth Interviews and In-home visits.
The most important step in the market research process is defining the objectives of the research. At the core of this is understanding the root question that needs to be informed by market research.
By understanding the business problem/ opportunity clearly from our client’s briefing, we’ll be able to keep the research focused and effective. This will help our professional researchers to go with the right research approach and the right methodology, whether it’ll be qualitative or quantitative research.
Now, it’s time to design the research tool, by writing the questions and designing the questionnaire, or the discussion guide and the other study materials to get ready for piloting the materials in a small research scale which will allow AMRC-Global research team to catch potential problems early, and before go ahead with the main stage of executing the fieldwork.
The time when we are administering the study, running focus groups, or conducting interviews, implementing our field test, etc. The answers, choices, and observations are all being collected and recorded, usually in spreadsheet form. Each nugget of information is precious and will be part of the masterful conclusions we will draw.
During this stage we implement our QC process and as per ESOMAR, Ephmra, and Associated Global Market Research associations that we at AMRC-Global is part of these institutions & associations.
Through our research expertise, and once the data collection has drawn to a close and we have heaps of raw data, they start analyzing the collected data which is structured properly, and in any type of data format the client wants. e.g. SPSS, EXCEL, ASCII, or any other recommended formats for the quantitative methodology, while conducting the content analysis for the qualitative research, and start writing the reports to fulfill the research objectives and to answer to all the client’s questions of the research.
Our long experienced research executives spent hours pouring through the raw data, building useful summary tables, charts and graphs. Now is the time to compile the most meaningful take-aways into a digestible report and/or presentation.
We treasure our client long-term business relationships by investing in a strategic understanding to exceed our client’s expectations.
We do the right thing regardless of the consequences and emphasize the importance of high standard ethics in everything we do.
We take responsibility for individual and collective actions.
We work together to achieve collective and individual goals.
Our energy and enthusiasm are contagious. We are inspired to make a lasting impact.
continually strive to exceed the expectations of our clients and our people.